Free Online Wedding Planner Tips
If you’re a free online wedding planner, you know that it’s not easy to compete with some of the larger wedding companies online. Luckily, though, if they know where to look, you can find an even playing ground to help set yourself apart from the competition.
There are 5 free online wedding planner marketing platforms that wedding planners need to be marketing themselves: a blog, Pinterest, Twitter, Google+, and Facebook. Hopefully I’ll be able to add a little extra insight that you won’t find anywhere else.
1. A Wedding Planning Blog
Even though there are a ton of social platforms to help online wedding planners stand out, you need a home base. Your blog will be exactly that. It needs to not be hosted on your own domain, and more importantly, it needs to be completely unique. This is your chance to show off your creativity. Planning a wedding needs creativity, so show it off on your personal plot of online land.
As you grow to market yourself on other platforms, which I go into below, you need to point them back to your blog to get to know more about you. Sure, they can contact you straight from those locations, but honestly, you can’t completely manipulate that space; with a blog, you can. You need to be able to test & retest things to find what really makes your potential customers tick, and while you can do this to some extent on other platforms, you can’t do it to the extent you need to (which a blog would provide).
I’m not just saying Pinterest because it’s huge, I’m saying free online wedding planners should take advantage because it’s picture oriented, and with weddings, potential customers would like to see pictures of examples more than almost anything. It’s artistically beautiful, and it can drive massive traffic back to your website. There are few things to not like about Pinterest when it comes to marketing yourself as a wedding planner online.
Tons of people use Twitter, and you can use it too. Use it to update your fans and customers on what’s going on with you; whether you’re publishing a new post, planning a wedding you’d like to show off, or anything else, Twitter is a great way to quickly and succinctly get the word out. Luckily, it doesn’t take much effort to tweet, so the only real effort it takes is responding to any questions. You can also use some online solutions to find people asking questions on Twitter about weddings, and you can respond quickly to both show off your expertise and build up a follower or two.
Search can play a big role for online wedding planners because a lot of people searching to contract wedding planners online usually convert at a high rate. This means that getting on the good side of the biggest search engine is something you should be trying wholeheartedly to do. That’s why I implement authorship markup on this site, and that’s why I post frequently on my profile.
For example, if you’re planning a destination wedding, make sure to put up all the pictures on Google+ and get wedding planners from other platforms to engage with the pictures & what you’re saying.
Everyone uses Facebook, and people love showing off great things on it, and for us females, we love showing off cool pictures of awesome weddings. If you’re an online wedding planner, and if you’re not on Facebook yet, then why aren’t you?!
Create a fan page, and again, refer back to your blog as the home base. Keep people informed, but more importantly, engage with others on Facebook. Facebook is really personal, and it’s a great way to get to know others that have been following you. Answer their questions, show off your expertise, and expect a few leads out of this experience.
Conclusion - Wedding Planners Need to Be Different
It’s completely true: it’s hard for a free online wedding planner to compete with the big dogs online. Luckily, there are playing fields to help separate yourself both as better and also more personal. Big companies don’t have the time and resources to talk to people on a personal level, but if you’re planning weddings alone, you definitely have the time. I highly suggest you take all five of those platforms seriously, especially the first, because in order to stand out today as an online wedding planner, you have to be different.
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Thanks for reading!